Analytics & BI Platforms
Reviews, analytics playbooks, report templates, and best-practice checklists for the analytics platforms powering your decisions.
Supported platforms
Google Analytics
Web analytics · GA4
The industry-standard web analytics platform — now GA4 with event-based tracking, cross-platform measurement, and AI-powered insights.
Mixpanel
Product analytics platform
A powerful product analytics platform focused on user behavior, event tracking, and retention — built for product teams who need deeper insights than page views.
Amplitude
Product intelligence platform
A product analytics platform built for scale — advanced behavioral analytics, cohorting, and personalization for data-driven product teams.
Our Reviews
Google Analytics
The free, industry-standard analytics tool — GA4 is powerful once configured, but the migration from Universal Analytics was rough and the learning curve is steep.
Strengths
- Free with generous usage limits
- Deep integration with Google Ads and Search Console
- Event-based model is flexible and future-proof
Watch out for
- GA4 interface is confusing for new users
- Setup requires technical knowledge — events, conversions, dimensions
- Historical data from UA is gone
Mixpanel
The best product analytics tool for event-based tracking — incredible funnel and retention analysis, with a generous free tier for startups.
Strengths
- Event-based model gives deep behavioral insights
- Excellent funnel and retention analysis out of the box
- Generous free tier (up to 20M events)
Watch out for
- Requires careful event taxonomy planning
- Setup is more technical than GA4
- Pricing scales steeply beyond the free tier
Amplitude
A powerhouse for product analytics at scale — the best cohorting and behavioral segmentation, but the learning curve and pricing are steep for smaller teams.
Strengths
- Advanced behavioral cohorting and segmentation
- Excellent for large-scale event data
- Powerful personalization and sync to other tools
Watch out for
- Pricing is enterprise-level beyond the free tier
- Steep learning curve for advanced features
- Setup requires a well-planned event taxonomy
Track what matters
North Star metrics and funnels that align the team around growth.
Find the aha moment
Retention analysis and cohorting that reveal what drives user engagement.
See the full picture
Event tracking and dashboards that turn raw data into decisions.