E-commerce Platforms
Reviews, store playbooks, product templates, and best-practice checklists for the e-commerce platforms powering your store.
Supported platforms
Shopify
E-commerce platform
The leading e-commerce platform — storefront, payments, shipping, and marketing tools in one, powering over 4 million stores.
WooCommerce
WordPress e-commerce plugin
The most customizable e-commerce platform — a WordPress plugin that gives you full control over your store, with no transaction fees.
BigCommerce
Enterprise e-commerce platform
A feature-rich, enterprise-ready e-commerce platform with no transaction fees and built-in features that reduce app dependency.
Our Reviews
Shopify
The best all-around e-commerce platform — incredibly easy to launch, massive app ecosystem, and scales from hobbyist to enterprise. App costs can add up, though.
Strengths
- Fastest time-to-launch of any e-commerce platform
- Massive App Store ecosystem for any functionality
- Built-in Shopify Payments and shipping integration
Watch out for
- Transaction fees if not using Shopify Payments
- App subscriptions add up quickly
- Customization requires Liquid/developer expertise
WooCommerce
The most flexible e-commerce platform for WordPress users — no transaction fees and full control, but requires technical maintenance and hosting.
Strengths
- No transaction fees — you only pay your payment gateway
- Full source code control and customization
- Massive extension ecosystem
Watch out for
- Requires WordPress maintenance and security updates
- Performance optimization needs technical work
- Hosting and plugin costs add up
BigCommerce
The best platform for growing brands that want enterprise features without the app dependency — no transaction fees, but the theme ecosystem is smaller than Shopify.
Strengths
- No transaction fees on any plan
- More built-in features means fewer paid apps
- Strong B2B and multi-store capabilities
Watch out for
- Smaller theme and app ecosystem than Shopify
- Steeper learning curve
- Annual online sales caps on lower tiers
Grow revenue
Conversion optimization and AOV strategies that move the needle.
Manage catalogs
Product organization and multi-channel selling that scales with you.
Reduce friction
Checkout optimization and abandoned cart recovery that capture lost sales.