Email Marketing Platforms
Reviews, automation playbooks, email templates, and best-practice checklists for the email platforms driving your campaigns.
Supported platforms
Mailchimp
Email & marketing automation
The most popular email marketing platform for SMBs — campaigns, automations, landing pages, and CRM in one affordable tool.
Klaviyo
Email & SMS marketing
A data-driven email and SMS platform built for e-commerce — deep integrations, advanced segmentation, and powerful flow automations.
ConvertKit
Creator email platform
An email platform built for creators — simple automations, visual sequences, and monetization tools for bloggers, YouTubers, and course creators.
Our Reviews
Mailchimp
The best all-in-one email marketing tool for small businesses — easy to use with great templates, but automation is less powerful than dedicated platforms.
Strengths
- Extremely easy to use with a drag-and-drop email builder
- All-in-one: email, landing pages, CRM, ads
- Generous free tier for lists under 500 contacts
Watch out for
- Automation is less sophisticated than Klaviyo
- Pricing jumps steeply as your list grows
- Reporting is basic on lower tiers
Klaviyo
The best email platform for e-commerce — unmatched segmentation, flows, and Shopify integration, but pricing scales with contact count and SMS adds up.
Strengths
- Deep Shopify, WooCommerce, and BigCommerce integration
- Powerful flow automations for every customer journey stage
- Advanced segmentation and predictive analytics (churn risk, VIP)
Watch out for
- Pricing scales with contact count — can get expensive
- SMS marketing is an add-on cost
- Steeper learning curve than Mailchimp
ConvertKit
The best email platform for individual creators — simple, powerful, and built for monetization, but lacks the e-commerce depth of Klaviyo.
Strengths
- Built specifically for creators — sequences, monetization, and paid newsletters
- Simple visual automation builder
- Subscriber-based pricing (not per-email)
Watch out for
- Less powerful segmentation than Klaviyo
- No built-in SMS marketing
- E-commerce integrations are limited compared to competitors
Automate revenue
Welcome series, abandoned cart, and win-back flows that earn while you sleep.
Segment smartly
Behavior-based segments that send the right message to the right person.
Convert with content
Nurture sequences and pitch emails that turn subscribers into customers.