Social Media Platforms
Hands-on reviews, content playbooks, and best-practice checklists for the social platforms powering your brand.
Supported platforms
Photo & video social network
The go-to platform for visual storytelling, brand building, and influencer marketing with over 2 billion active users.
TikTok
Short-form video platform
The fastest-growing social platform, built for viral short-form video content and creator-driven commerce.
Professional networking platform
The leading B2B social platform for thought leadership, professional networking, and talent acquisition.
X (Twitter)
Real-time conversation platform
The platform for real-time news, conversation, and customer service — now with longer-form content and video.
Our Reviews
The undisputed king of visual content marketing — unmatched reach for lifestyle, retail, and creator brands, but algorithm changes keep you on your toes.
Strengths
- Massive engagement potential with Reels and Stories
- Built-in shopping and creator marketplace
- Rich analytics via Meta Business Suite
Watch out for
- Chronological feed is gone — reach depends on algorithm
- Link in bio only (unless you have 10K+ followers)
- High content volume needed to stay relevant
TikTok
The best organic reach of any platform right now — but the content treadmill is relentless and audience attention spans are short.
Strengths
- Unmatched organic reach via the For You Page
- Native commerce with TikTok Shop
- Trend-driven culture rewards fast movers
Watch out for
- Content lifespan is short — most videos peak in 72 hours
- Algorithm changes can crater reach overnight
- Demographic skews younger, limiting some B2B use
The only platform that matters for B2B — unmatched for thought leadership and lead gen, but the engagement bait culture is getting tiring.
Strengths
- Best organic reach for B2B content
- Direct access to decision-makers
- Sales Navigator is a powerful prospecting tool
Watch out for
- Content increasingly feels formulaic and engagement-bait-y
- Premium features are expensive
- Organic reach has declined as more brands join
X (Twitter)
Still the best platform for real-time conversation and news, but algorithmic changes and pay-to-play features have made organic growth harder.
Strengths
- Unmatched for real-time conversation and breaking news
- Threads allow longer-form content
- Direct line to journalists and influencers
Watch out for
- Organic reach has declined significantly
- X Premium features are needed for visibility
- Platform instability and feature changes are frequent
Grow your reach
Platform-specific strategies to maximize organic reach and engagement.
Build a brand
Consistent visual identity and content pillars that turn followers into fans.
Convert faster
Story selling and native commerce features that turn content into revenue.