Marketer

Expansion MRR Rate

Calculate expansion MRR rate from upsells and cross-sells.

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Expansion MRR rate

Expansion ÷ starting MRR

Ending MRR

Start + expansion

$0

Expansion MRR (upsells, cross-sells, seat additions) is the most efficient growth lever — it costs far less than new acquisition. A healthy net revenue retention target is 110%+.